A Guide to Online Reviews
Online reviews has gotten so popular nowadays mainly because majority of companies has gone down the internet marketing route. If you are on the verge of hiring the services or buying a product of a certain company, but you are skeptical about this business then online reviews will help you make up your mind by showing you the reputation of the company. Online reviews are testimonies from previous clients and those businesses who are honest with the services they give will be okay to subject themselves from such reviews. There are some businesses who make up their own online reviews or have their friends write some for them in the hopes of increasing sales and you as a potential client must be keen enough to spot the legitimate reviews and those that are made up. Despite there being fake ones, these online reviews are still great tools for when you are researching about a certain company you want to hire. Spotting a true review from a false one is not really that hard, but if you are skeptical then you can always check the name of the author. When you check the name of the author and realize that they have given a certain company several testimonies then you can bet that these are fake ones.
Open up Google and do a web search for a specific company. You need to open up a few of the search engine results to spot the fake or true reviews. Look up the reviews about the company and take a good look at the names of the people who made the testimonies because if their name appears again on another set of online reviews about the same company then you can bet it is a fake online review written by someone paid by the company. Fake online reviews made by fake accounts are very easily spotted especially when the testimony is far too enthusiastic about a certain company and given that it has been done several times on different review websites. To some people, this kind of illegitimacy may be wrong and deceitful, but nowadays, it is just considered a marketing strategy to get people to hire a company or buy their products..
As a consumer, you can use the online reviews as an advantage by calling up the company and mentioning that you have hired them because of a certain review. Continuously mentioning the online review you have read about the company will make them realize the importance it has to their online marketing strategy. When the company knows that you take online reviews seriously, they will give you an outstanding service because they are afraid you might spill a bad testimony against them and it might pull them down.