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How To Choose Between A Digital Printer And Offset Printer Since the birth of digital printing technology, it has brought modern advancement like more options and exciting features. Unfortunately, it gives confusion to many people. That’s why it is very important to know the advantages or disadvantages of digital printing. In this way, you will be able to compare it to traditional offset printing and make your final decision. Offset printing is used for high volume commercial printing. When offset printing is used, the desire print picture is burned onto a plate and transferred to a rubber blanket and to the printing surface. The process of printing is according to the repulsion of oil and water. The picture to be printed receives ink from the ink rollers and the non printing area gets a film of water in order for it to be ink free. In digital printing, all of these mechanical steps needed for traditional printing will be eliminated. The mechanical steps are the making of films and color proofs, stripping the pieces together, and making plates. But which do you think is much better between the two? Actually, it depends.
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You will discover that digital printing has shorter turnaround. It provides similar print results. Because it does not need to balance the ink and water during the press run, it gives accurate printing. It is less expensive. Digital printing is cheaper for low volume printing than in high volume printing. Digital printing can be customized. The text or graphics can be customized using the information from the database without stopping. Like for instance, you can print personalized letters with various names and addresses. That’s why this is used for direct marketing and advertising.
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Offset printing also comes with advantages. It offers high quality image. It works on different printing surfaces like paper, wood, cloth, metal, leather, rough paper, and plastic. When the quantity goes up, the cost goes down. It provides quality and cost-effectiveness. There are modern offset printing nowadays where it uses computer to plate system. Hence, it gives quality. You may use the tips below when you choose between digital and offset printing. You must think about the quantity. In offset printing, while the quantity increase, the unit cost decreases. What do you want when it comes to printing medium? Would you like to use a special paper, finish or unusual printing surface or modified size? There are various choices for digital while for offset printing it offers flexibility. In digital printing, it makes use of four color process printing. You can prefer the offset printing when you only want black or two colors only. The tips above will help you come up with the right decision. For you to learn more, you can do your research.